Commerce had long been perceived as a man’s pursuit. However, innate traits innate to women give us unique advantages in today’s business world.
Below, we’ll explore just a few of the advantages of being a businesswoman in the 21st century:
We are better at reading people
Studies show the right and left hemisphere of the female brain are able to talk to each other simultaneously – as a result, it is much easier for us to take an interest in what people are saying and their body language.
This seemingly inborn ability to pick up on the emotions of others is typically referred to as a ‘woman’s intuition’.
Some have dismissed this concept, as they view it as being based on anecdotal evidence, but a 2017 study published by the University of Cambridge revealed women were better than men at identifying the emotions people were experiencing just by looking at their eyes.
This gives us the advantage in business settings, as we pick up on non-verbal cues more readily than men. This trait makes us better negotiators and interviewers – as such, those with dishonest intentions find it harder to get past us, making us an asset to any organisation.
We are natural collaborators
The rise of the Internet-driven economy has tipped the scales of success in our favour. It was a completely different story just a few decades ago: to succeed back then, you had to fight your way to the top of the corporate ladder. If you had to step on a few fingers along the way, it was just a cost of doing business.
If you hope to succeed these days, you can’t do it on your own – to win, you need to work effectively with programmers, graphic designers, marketing and branding geniuses, and so forth.
Recent research suggests women are more adept at this; according to a study performed by the Center for Collective Intelligence at MIT, the greater the proportion of women on a team, the greater its collective performance was.
Our ability to come to a consensus on critical issues allows us to get more done in a way which respects our fellow colleagues. In a business world where speed is key, this can make the difference between success and failure.
We are better communicators
If you have ever been in a relationship, you know we are better communicators than our male counterparts. Whilst this claim may seem anecdotal, it turns out there is a scientific explanation for this.
Back in prehistoric times, men and women were locked into roles which caused each gender to develop character traits which affected how they communicated with others.
Women were the caregivers, whilst men went out into the field and hunted. This meant females were often put in situations where they were constantly connecting with their children, whilst males kept talk to a minimum as they attempted to bag woolly mammoths and sabre-toothed tigers.
Times have changed since the Stone Age, but these tendencies, thanks to natural selection, persist to this day.
The fact we find it easier to communicate with others gives us a tremendous advantage in the workplace. For instance, we are capable of getting ideas across in a variety of ways, a trait conducive to business success in a world where video is more important than ever.
Want to double down on this advantage? Improve how you come across on camera by checking out our free masterclass on how to become a better presenter – just leave your e-mail, and you’ll receive a lesson which will give you the tools needed to take your business to the next level.